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Empowerment through empathetic design and  equitable spaces for all.

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My Projects

Two screens showing the updated EDU Rain Site, one on a laptop and the second on a tablet.
EDUrain - Landlord Dashboard

Prioritizing the landlords who wish to connect with student tenants living off campus, I was the project manager of a team that helped streamline the landlord dashboard while also adding features that really impact landlords as users - allowing them quick access to Fair Housing laws as well as a guide on how to best communicate with their student renters.

Three different screens of the new DuoLingo Feature
DuoLingo -  Language Library Addition

Announcing the latest innovation within DuoLingo: a dedicated space for users to dive into digital media in their chosen language! This new feature empowers learners to broaden their language skills at their own speed, beyond traditional lesson formats. We're thrilled to introduce this immersive opportunity for language enthusiasts to deepen their understanding and elevate their learning journey to new heights.

A Laptop displaying the new Bridget's Irish Cottage Storefront
Bridget's Irish Cottage - Storefront Redesign

Utilizing meticulous research and adhering to industry-leading standards, I orchestrated a redesign of the e-commerce site, delivering a platform that not only aligns with the client's aesthetic vision but also delivers an outstanding user experience. The result? A user-centric design boasting accommodating features, intuitive navigation, and a frictionless checkout process, poised to leave a lasting impression on every user.

My UX Design Philosophy

Accessibility-Friendly Design

Passionate about inclusivity, my UX design philosophy focuses on creating accessible experiences for all users. By combining empathy and innovation, I develop interfaces that empower everyone to navigate seamlessly. With attention to detail and user-centric design principles, I champion accessibility as a cornerstone of exceptional user experiences.

Uniting Client and User Needs

Proficient in aligning client objectives with user needs, I specialize in creating products that bridge the gap between stakeholders and end-users. By facilitating collaboration and communication, I ensure the final design reflects both the client's vision and the user's requirements. By integrating diverse perspectives, I strive to deliver solutions that exceed client expectations and delight users.

Empathetic Research

Skilled in empathetic user research, I excel at uncovering insights into user needs and pain points. Through immersive techniques and active listening, I develop a deep understanding of user perspectives to create impactful design solutions. My commitment to empathy ensures that every design decision is rooted in genuine user experiences, resulting in intuitive and meaningful products.

Creating Equitable Spaces

Dedicated to fostering equitable spaces, I thrive on designing experiences that prioritize accessibility and inclusivity for all users. Through thoughtful consideration of diverse perspectives and needs, I craft interfaces that empower individuals from all backgrounds to engage meaningfully. By championing equity in design, I strive to create digital environments where every user feels valued and respected.

If you’d like more information about how I can help you reach your goals,

please use the  link below to get in touch today.

  • LinkedIn

Beth McNair

UX/UI Research & Design

Woodstock, GA

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678-677-2878

beth.mcnair@yahoo.com

©2024 by Beth McNair

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